Privacy Policy

 

We are committed to preserving and safeguarding your privacy...

By registering or placing an order with us, you are consenting to the policies highlighted on this page.

What information do we collect from you?

We may collect, store and use the following types of personal information:

  • Information regarding your computer and your visits to us; including your IP address, geographical location, type of browser and operating system, connection type and speed, source of referral, length of visit and the number of pages viewed.
  • Upon registering or making a purchase with us, you will be required to provide us with personal information relating to your name, address and contact information. For purchases, payment details will also be requested. If you opt to register for any of the services provided via the web site (i.e. e-newsletters and e-mail notifications), this personal information will also be transmitted to us.
  • Any other information that you choose to send to us.

How do we use your personal information?

Submitted personal data will be used as specified within this privacy policy.

We may use your personal information to:

  • improve the browsing experience by introducing elements of personalisation;
  • deliver goods purchased from us;
  • send statements and invoices to you;
  • send general, non-marketing communications, or e-mail notifications which have been specifically requested;
  • send marketing communications relating to sufcdirect.co.uk where you have agreed to this, either by e-mail or similar technology. At any time, you can inform us that you would prefer not to receive marketing communications;
  • provide third parties with statistical information regarding our visitors – however, this information will not identify any individual user;
  • allow us to deal with any enquiries or complaints made by or about you relating to us;

Where you submit personal information for publication on our web site (e.g. as part of a testimonial or product review), we will publish and otherwise use that information in accordance with the license you grant to us.

Card payment is taken using VeriFone's managed service. As a member of the Payment Card Industry Security Standards Council (PCI SSC), VeriFone is dedicated to ensuring merchants and customers alike are protected against card data fraud. Transaction authorisation, settlement and management with PAYware Ocius is delivered through a PCI DSS Level 1 certified payment processing infrastructure.

How will we disclose your information?

We will not provide any personal information to third parties for unsolicited marketing purposes. However, we may disclose personal information insofar as reasonably necessary for the purposes as set out within this privacy policy.

In addition, we may disclose personal information:

  • to the extent that we are required to do so by law;
  • in connection with any legal proceedings or prospective legal proceedings;
  • in order to establish, exercise, or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk)

How do we secure your personal information?

We will take reasonable technical and organisational precautions to prevent the loss, misuse, or alteration of your personal information.

All personal information provided to us will be stored on our secure servers, which are both password and firewall protected, and all electronic transactions you made to us will be encrypted using SSL technology.

Data transmission over the internet, however, is inherently insecure, and we are unable to guarantee the security of data sent over the internet.

You are responsible for keeping your password and user details confidential. However, we will never request for you to reveal your password to us, under any circumstances.

Policy Amendments

We may update this privacy policy from time-to-time. We encourage you to check this page occasionally prior to purchasing, to ensure that you are happy with any changes made. The date of last modification can be found at the foot of this document.

Your Rights

At any stage, you may instruct us to provide you with any personal information that we hold about you. Provision of this information may be subject to the payment of a £10.00 administration fee, as outlined by the Data Protection Regulations (2000).

You may also, at any stage, instruct us not to process your personal information for marketing purposes. You will usually either expressly agree in advance to our use of your personal data for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal data for marketing purposes. All e-mail marketing correspondence will contain an unsubscribe link.

Third Party Web Sites

The sufcdirect.co.uk web site may contain links to other web sites. We take no responsibility for the content, privacy policies or practices of third party web sites.

Updating Your Information

Please inform us if you require us to correct or update the personal information which we hold about you.